Author Branding

Lianie Jean, Authorship Brand Kit 

Tagline: Faith, Mindset, Empowering , Inspiring, self-management and Leading with Purpose

About Me:

As a devoted Christian, educator, leader, and entrepreneur, I am dedicated to sharing my faith, fostering personal growth, and equipping others to lead with intentionality. Through my writing, speaking, and teaching, I strive to assist individuals in deepening their relationship with God, cultivating their leadership abilities, and living a life of purpose and significance.

Brand Identity:

Colors:
    - Primary: #00698f (a calming, trustworthy blue)
    - Secondary: #f7dc6f (a warm, inviting yellow)
    - Accent: #2ecc71 (a vibrant, energetic green)
Fonts:
    - Header: Open Sans, a clean, modern sans-serif font
    - Body: Lato, a clear, readable sans-serif font
Imagery:
    - Use images that reflect my faith, leadership, and entrepreneurial spirit
    - Incorporate nature, inspirational settings, and uplifting moments
Tone:
    - Inspiring, motivational, and compassionate
    - Authentic, transparent, and vulnerable
    - Confident, authoritative, and leadership-driven

Key Messages:

1. Faith: I firmly believe that a small amount of faith, akin to a mustard seed, can bring about significant positive change in lives and communities.
2. Leadership: I firmly believe that genuine leadership stems from trust, respect, and loyalty through empowering servant leaders to inspire and motivate others.
3. Growth: As a facilitator, I enable people to cultivate personal growth, spiritual development, and expand their emotional intelligence.
4. Purpose: I guide individuals through self-discovery to achieve their vision, mission and purpose.

Target Audience:

- Individuals interested in personal growth and spiritual development, including Christian leaders and entrepreneurs.
- Adults aged 25-55, with an emphasis on equipping young professionals for future success.
- Those seeking inspiration, motivation, and practical guidance on their life's journey

Brand Voice:

- Conversational: Write as if speaking directly to the reader, using a friendly, approachable tone.
- Authentic: Share personal anecdotes, struggles, and triumphs to demonstrate vulnerability and transparency.
- Inspiring: Use motivational language, stories, and examples to uplift and encourage readers.

Visual Identity:

- Logo: A stylized letter or symbol reflecting my initials or a relevant Christian motif
- Iconography: Use simple, iconic graphics to represent my brand a love, nature, or a togetherness.
- Imagery Style: Incorporate photographs, illustrations, and graphics that reflect my brand tone and message

Content Strategy:

- Blogging: Create articles to share my perspectives, personal growth, interpersonal relationships, professional and entrepreneurial expertise with practical insights and inspiration.
- Social Media: Share daily reflections, inspirational quotes, and behind-the-scenes glimpses into my life and work.
- Email Newsletter: Send monthly updates on relevant content, events, and resources, to foster a nurturing relationships and better connections.

Speaking and Events:

- Keynote Speeches: Deliver inspiring talks on faith, leadership, and personal growth, tailored to specific audiences and events.
- Workshops and Retreats: Host interactive sessions, guiding participants in spiritual development, leadership skills, and purpose discovery.
- Online Courses: Create digital courses, teaching practical skills and spiritual principles for personal growth and leadership development.

This concludes the author's 'branding kit', providing an overview of my brand identity, voice, and messaging strategy to guarantee consistency in all communications and platforms.

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